What is SEO?
Businesses typically choose to focus their SEO efforts for Google’s algorithms, but SEO consultants know there are more niche placements to pay attention to as well.
SEO 101
How to Rank Well In Google?
There are four core components to ranking your site well within Google:
Content: Your content needs to be relevant to the search and exude accuracy and trustworthiness.
Off-Page Signals: Off-page signals like backlinks, directory listings (where applicable), and social signals let Google know your site can be trusted.
User Experience: Page speed, site security, and overall user experience all play into your site’s rankings.
RankBrain & BERT: These are Google’s AI tools that help the algorithms better understand semantic terms and unknown queries. Unlike the other core components, these cannot be manipulated.
SEO 101
Total SEO Coverage
To ensure that we’re hitting each core ranking component, as part of my SEO consulting services, I will focus on your technical, on-page, and off-page SEO presence.
Technical SEO: Site audits, redirect mapping, and more will ensure that your technical SEO is on par for ease of crawlability. One of my first initiatives as your technical SEO consultant will be an inclusive technical SEO audit.
On-Page SEO: Content and user experience are key in making sure your site is the most relevant for popular search terms. Luckily, I manage both content and SEO strategies, so your workflow will be streamlined.
Off-Page SEO: Let’s ensure Google understands the authority your site carries and optimize your off-page SEO presence.
My Specialties
We Can Do It All. Get In Touch For a Free Mini Audit
Common SEO Deliverables
While all SEO work is completely customized to your business’ needs, here are some common deliverables I provide to my clients.
SEO Strategy
Share your marketing goals and I will help make them a reality with a well-rounded SEO strategy. We can include technical SEO strategy, on-page and content marketing strategy, and off-page SEO strategy to boost your online presence.
Technical SEO Audits
Google and visitors will have a difficult time accessing your site if you have technical SEO issues. My technical SEO audits cover a comprehensive range of technical issues.
Content Gap Analyses
What content do your competitors have on their websites that you don’t? What keywords are they targeting successfully? Let’s find out with a content gap analysis and beat the competition.
Information Architecture
Your site navigation and information architecture are critical to user experience and the crawlability of your site. With our information architecture analyses we will ensure all priority pages are accounted for.
Keyword Research
To get in front of the most visitors, you need to understand what search queries people are using to find your offerings. My in-depth keyword research will guarantee your website is visible to the right audience.
Mobile Usability
With over 50% of searches happening on mobile phones, your website needs to be accessible no matter how your audience is visiting.
Metadata Optimizations
Title tags and meta descriptions are critical to your organic rankings and click-through-rates. Ensure they’re written for optimal performance using the target keywords we’ve identified.
Sitemaps
Ensure all of your pages are accounted for and can be easily crawled by search engines with an inclusive sitemap.
Copy Optimizations
We can improve your content by adding our target keywords, making grammatical corrections, and everything in between. Make sure your audience receives the right message with our copy optimizations.
URL Structure Improvements
Improve user experience and crawlability with optimized URLs. If needed, I will create a redirect mapping document to safely remove the old URLs.
Site Speed (Performance)
Google is now using site speed as a ranking metric. Let’s see where your website falls short and adjust accordingly.
Structured Data (Schema)
Google will better understand the content on your site and you will be eligible for rich results with the addition of structured data (Schema).
Redirect Handling
Have old pages or content that is no longer relevant? Let me help you remove them while still maintaining your site’s SEO value.
Canonicals
If you have pages that you don’t want indexed or that are duplicative, your site may need to implement canonical mapping. Don’t worry, I can take care of it.
Indexation
Believe it or not, not every page on your site should be indexed by search engines. I will help you make those distinctions.
Internal Linking Revisions
Ensure that visitors have easy access to all your website’s content and improve site crawlability with a robust internal linking strategy.
Crawl Bloat Recommendations
Are your pages not getting crawled as often as you would like? We may want to implement various crawl bloat reduction strategies.
Site Rendering
Depending on how your site was designed, search engines may have a hard time seeing the content on your pages. I’ll advise you on any rendering issues and resolve them.
Google Business Optimizations
If you have a storefront, you absolutely need to have a Google Business profile. I can ensure it’s optimized for local results and Google Map results.
SEO Freelancer Frequently Asked Questions
How Do I Know What Services I Need?
At the beginning of any relationship, I will perform a comprehensive site audit encompassing technical, on-page, and off-page SEO. This will guide our SEO and content strategy so we meet your business goals.
Will Hiring a Freelance SEO Expert Fit in My Budget?
Hiring a freelance SEO consultant is much more affordable than hiring an SEO agency. Because it’s a one-on-one relationship, we’re able to completely customize the SEO and content work I provide and the time I spend.
How Do I Know If My Site Needs SEO?
That’s easy, every website needs SEO – even the ones that have been optimizing their site for years! Want more insight into your SEO needs? Fill out our form for a complimentary mini SEO audit where I will provide the top-three low hanging fruit optimizations your site could benefit from.