Local seo for small businesses
Local businesses require an entirely different approach to their SEO compared to their eCommerce peers. When you have a local storefront, we not only want people to visit your website, but also visit your location in person. Targeting both goals takes a nuanced approach – not only focusing on on-page SEO efforts, but also your off-page SEO presence.
Local seo 101
what is local seo?
As part of my local SEO consulting, we will focus on the following optimizations:
1. Website: Ensure your website is not only optimized for people to find you via search, but also optimized for foot traffic.
2. Google Business Profile: It is essential for businesses with storefronts to have Google Business accounts. However, we can further optimize your Google Business Profile for localized rich results.
3. Yelp: Yelp has their own algorithm that determines which businesses will shine. When you hire me for your local SEO strategy, we will strive to get you in the first position.
4. Online Booking: Did you know online booking systems can often be optimized for search? StyleSeat and Vagaro are just two examples of another place your business can reign supreme.
Every website and business is unique, and with local SEO especially, there is no one-size-fits-all solution. I will analyze your analytics and learn your business to recommend the best areas to focus our local SEO efforts on for maximum ROI.
Local SEO Frequently Asked Questions
How Long Will It Take to See Results?
SEO results can be volatile; some businesses see results in weeks, others can take months. The largest factor in how quickly you will see results is your niche and the competition in it. If you’re in a highly competitive niche and your competitors are paying attention to their online presence, it may take more work and more time to see results.
Will Hiring a Freelance Local SEO Expert Fit in My Budget?
Hiring a freelance SEO consultant is much more affordable than hiring an SEO agency. Because it’s a one-on-one relationship, we’re able to completely customize the SEO and content work I provide and the time I spend.
How Do I Know If My Site Needs Local SEO?
That’s easy, every website with a storefront needs local SEO – even the ones that have been optimizing their site for years! Want more insight into your SEO needs? Fill out our form for a complimentary mini SEO audit where I will provide the top-three low hanging fruit optimizations your site could benefit from.