seo content writing services
content writing 101
Why should you invest in content?
Adding content to your website has a variety of benefits! Content:
1. Boosts SEO: Adding content to your website will boost your generic footprint and allow you to target a variety of short and longtail queries.
2. Increases Conversions: The better you explain your products or services, the more people are likely to convert.
3. Sets Precedences: Once your visitors notice a regular publishing pattern, they will repeatedly come back to your site to see what is new.
4. Clarifies Brand Voice: Your brand is your unique identifier. The more people recognize your brand voice, the more comfortable they become with your brand.
Content Writing 101
Types of content
Product Pages: Let’s ensure your product pages are optimized for search with accurate product descriptions and compelling flair. Add social proof like testimonials and reviews and finish with bold calls-to-action to finalize the page’s content.
Landing Pages: No matter if you need landing pages for paid search campaigns or to boost your organic footprint, I can create landing pages as short or as long as you need to get your message across.
eBooks: Whether you’re planning on adding it to your website or printing it for traditional publication, I can craft eBooks on a wide range of topics. eBooks are great lead generation tools and Google almost always prefers longer content.
Blog Posts: Blogs are such a popular offering that I have a separate section on my site for them. Read more here about my blog writing services.
My Specialties
We Can Do It All. Get In Touch For a Free Consultation
Common Content Writing Deliverables
While all copywriting and content work is completely customized to your business’ needs, here are some common content-related deliverables I provide to my clients.
Content Strategy
While some clients prefer me to tackle their content writing on an AdHoc basis, the optimal approach is to first develop a content strategy. We will discuss your goals and create an editorial calendar and content guidelines to follow.
Blog Creation
Blogs have become the most popular avenue for websites to share their brand voice and target relevant queries. My most popular content marketing option, I can write blog posts for any type of business.
Landing Page Copywriting
All websites have landing pages, but not all of them are created well. Let me handle your landing page copywriting so you can focus on the aspects of your business that you enjoy.
Content Gap Analyses
What content do your competitors have on their websites that you don’t? What keywords are they targeting successfully? Let’s find out with a content gap analysis and beat the competition.
Metadata Optimizations
Title tags and meta descriptions are critical to your organic rankings and click-through-rates. Ensure they’re written for optimal performance using the target keyword we’ve identified.
Copy Optimizations
We can improve your content by adding your target keywords, making grammatical corrections, and everything in between. Make sure your audience receives the right message with our copy optimizations.
Web Content Writer Frequently Asked Questions
How Do I Know What Type of Content I Need?
With over seven years in digital marketing, I have a knack for determining the content that will make the biggest impact to your business. Many times, I will recommend a combination of new pages and rewrites for optimal effectiveness.
How Frequently Should I Publish New Content?
Every business and website is different. Some clients choose to publish weekly, others monthly, and some even daily! The more frequently you publish, the quicker you are likely to notice benefits from your content marketing. Of course, your budget will play into frequency as well.
How Much are Your Content Marketing Services?
I invoice based on the word count of the piece as it helps me predict how long the article or landing page will likely take me to write. The longer the article, the more costly the service will be.