Freelance Blog Writing Services
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Blog writing 101
Why should you invest in a blog?
The benefits of having a blog on your website are truly endless. Blogging:
1. Boosts SEO: Adding content to your website will boost your generic footprint and allow you to target a variety of short and longtail queries.
2. Assists Your Customers: Helpful blog content can reduce the number of customer support queries you receive and provide value to your customers.
3. Increases Authority: Make a name for yourself as a true authority in your space. An added bonus of increased authority? Improved rankings.
4. Magnifies Shareability: An easy way to amplify the name of your business is by creating shareable blog content. Think of your blog as a refer-a-friend program.
Blog Writing 101
Types of Blog Posts
While sky’s the limit when it comes to the types of blog posts we can create, here are some of the most common categories of posts:
List Blog Posts: An easy way to streamline information, list articles are one of the most popular types of blog posts. Headline examples include “The Top 5 WordPress Security Plugins” or “6 Reasons Your Dog Gets Allergies”.
News Blog Posts: Did you add a new team member or launch a new product? You should announce your accomplishments on your blog.
How-To Guide Blog Posts: For every question that exists, there is an opportunity to create a how-to guide blog post. How-to guides offer step-by-step instructions for a wide range of tasks.
Case Studies: Did a notable person or company purchase your product and love it? Did your services improve business operations? Share your results with a case study!
My Specialties
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Common Content Writing Deliverables
While all copywriting and content work is completely customized to your business’ needs, here are some common content-related deliverables I provide to my clients.
Content Strategy
While some clients prefer me to tackle their content writing on an AdHoc basis, the optimal approach is to first develop a content strategy. We will discuss your goals and create an editorial calendar and content guidelines to follow.
Blog Creation
Blogs have become the most popular avenue for websites to share their brand voice and target relevant queries. My most popular content marketing option, I can write blog posts for any type of business.
Landing Page Copywriting
All websites have landing pages, but not all of them are created well. Let me handle your landing page copywriting so you can focus on the aspects of your business that you enjoy.
Content Gap Analyses
What content do your competitors have on their websites that you don’t? What keywords are they targeting successfully? Let’s find out with a content gap analysis and beat the competition.
Metadata Optimizations
Title tags and meta descriptions are critical to your organic rankings and click-through-rates. Ensure they’re written for optimal performance using the target keyword we’ve identified.
Copy Optimizations
We can improve your content by adding your target keywords, making grammatical corrections, and everything in between. Make sure your audience receives the right message with our copy optimizations.
SEO Blog Writing Frequently Asked Questions
How Do I Know What Types of Blogs I Need?
Most websites would benefit from having a variety of blog post types. Some companies choose to create a series of similar posts, others prefer to work on a case-by-case basis. Of course, as part of my content strategy offerings I can advise on the perfect blog strategy.
How Frequently Should I Publish New Content?
Every business and website is different. Some clients choose to publish weekly, others monthly, and some even daily! The more frequently you publish, the quicker you are likely to notice benefits from your content marketing. Of course, your budget will play into frequency as well.
How Much are Your Content Marketing Services?
I invoice based on the word count of the piece as it helps me predict how long the article or landing page will likely take me to write. The longer the article, the more costly the service will be.